Exhibition events

Exhibition Preparation Tips:


01. Don't forget to read the available information - it tells you what you     need to know in order to design, organize and operate your display.
02. If you need to pre-deliver materials to site, make sure that you find out how to do this and that the materials will arrive in good time.
03. If you need to have materials shipped back to your base from venue, make arrangements with a courier such as DHL before you depart for conference. 04. Materials left at the conference centre will be thrown away. Do not forget to consider how you are going to pay the local courier - cash?
05. If necessary bring a conversion for you electricity connection - Europe does not have a standard electrical socket outlet.
06. Make sure you bring a 4 meter extension lead - the location of the socket might not match where you want to place any equipment.
07. Do you want to plug in more than one device? If so you should bring a multi-way adapter as only one socket outlet is provided.
08. Don't forget to bring fixing materials, tape and anything else you might need.
09. Before visitors arrive make sure that they can leave with clear details of how to contact you and decide how you are going to record their details - and how are you going to store all those visiting cards you will be given?
10. Provide a facility for people to leave their visiting card and request information during the times when the display is not staffed - e.g. leave blank forms on the table and a box for their visiting cards.
Tips Content from www.cheshirehenbury.com

Advertising Tips:

01. Use the Yellow Pages to advertise
The importance of yellow pages advertising is commonly overlooked but it's one of the most effective methods to get your business name out there. These tips will help you create an effective yellow pages ad.

02. Avoid the High Costs of Advertising
Low-cost alternatives to high-cost advertising are a great way to generate exposure for your company and its products/services.

03. Write Your Marketing Plan
Sure, you know all there is to know about your company. Why write a marketing plan then?

04. Run Your Own Ad Campaign
Many business owners want to be in charge of their own ad campaign. Find out how you can run your own ad campaign successfully.

05. Reach Your Customers Through Newsletters
Creating a newsletter for your company is an easy and effective way to reach your customers regularly.

06. Publicity is a Year-Round Event
Planning your company's publicity isn't a one-time project or even a project-by-project event. There are four seasons of publicity and each one needs your attention well in advance to gain maximum exposure.

07. Get Customers in the Door
You can't make the sale if you don't have the customers. Find out the five keys to getting them in the door, no matter what type of business you run.

08. Publicity Stunts Can Go Wrong
Publicity stunts can go wrong and cost you future business with customers. Before you take the plunge into planning and executing a publicity stunt, learn all there is to know -- both the good and the bad.

09. Create an Email Ad Campaign, Not a Spam Campaign
Don't create a spam campaign and turn your potential customers off of your company immediately. Create an effective Email campaign by avoiding the spam route.

10. Advertising or Public Relations?
Two very different career paths often confused as being the same things. Which career suits you best?

11. Make Your Advertising Personal
Every ad campaign needs that personal touch to be effective. Otherwise, your message gets lost and so does your hard work.

12. Use Your Blog for PR Exposure
Blogs are an excellent and free way to give your company exposure. Just be sure you know how to handle your business blog to give it and your company success...not failure.

13. Know Your Brochure's Purpose
Know your brochure's function before you create it to make it an effective sales tool.

14. Don't Forget Your Contacts During the Holidays
Don't forget your clients during the holiday season. Use these five gift ideas to show your appreciation.

15. Keep Your Materials Consistent
Keeping your advertising materials consistent helps you develop an identity with your customers.

16. Know Which Advertising Mediums to Pursue
Reaching your target audience and pursuing the right ad medium for your company and its products is crucial to your campaign's success.

17. Your Email Ad Campaign
Send your bulk Email ad campaign responsibly using these four rules.

18. Your Direct Mail Campaign Schedule
Plan out your mailing schedule to get your direct mail campaign noticed, not trashed.

19. Yellow Pages Advertising
What would you do if your yellow pages listing was left out of the year's phone book by accident?

20. Benefits of TV Advertising
Television commercials are affordable and can help you grow your business.

21. Know What Your Customers Want
Use surveys to get customer feedback and increase sales.

22. Avoid Flashing Banners
You want to get your customers' attention. Not annoy them. See what you need to create a great banner ad campaign.

23. A Call to Action is Key
No matter what you're trying to sell, your ad dollars won't get very far if you're missing the call to action.

24. Candy Jars
Popular, effective and a low cost method, candy jars are a great way to promote your company.

25. Check for Specials on Banner Ads
Know exactly what you're getting before you buy. Get a good deal on banner ads that's right for your budget and your terms.

26. Create a Marketing Plan
Is all you need to start a business a desk, chair and an idea? Many businesses fail without an important piece of your business known as the marketing plan.

27. Focus on Search Engine Rankings
If no one's visiting your Web site, it won't do your business any good. Find out what it takes to get your Web site noticed on the search engines.

28. Get Those Impulse Buys
With 66 percent of purchase decisions made while the customer is in the store, you need to grab those impulse buys while you can.

29. Headlines
Create strong headlines to grab the customer's attention without letting go.

30. Hiring Freelancers - The Process
How do you hire a freelance copywriter or graphic designer? If you know what to look for in a freelancer and how to hire one, you'll be able to make the right decision for your company.

31. Hiring Freelancers - The Purpose
When do you need a copywriter and why? Learn what to expect out of a freelancer before you hire them to do the job.

32. Know the Difference Between Advertising and PR
Even some industry pros don't know the difference between advertising and public relations. But you have to know the difference to make your hard work pay off.

33. Know When You're Most Creative
If you're handling your own advertising, you have to know when you're at your best creatively. Use these tips to get the most out of your creative efforts.

34. Know Your Advertising Ethics
Before you advertise your products/services, make sure you're not stepping over the lines of ethical advertising.

35. Learn by Dissecting
If you're planning to write your own advertising materials, the best way to learn how is by dissection.

36. Link Exchanges
Reach a whole new customer base. Find out how link exchanges can help.

37. Make it Newsworthy
You want the exposure but how do you get it? Learn what's newsworthy and increase your chances of picking up free exposure.

38. Office Brainstorming
Brainstorming sessions are supposed to be productive. Know how you can get the most out of everyone's creativity.

39. Plan for spring and Summer Promotions
Around the holidays people often take a break, at least mentally, from planning spring and summer promotions. But there's no better time to get started so you'll be better prepared.

40. Promos for Golfers
Golf is popular and it's a powerful vehicle for you to promote your own company, even if your product/service isn't related to the game.

41. Publishing E-Books
You're an expert in your field. Attract new customers and share your knowledge through E-books.

42. Putting the You in Advertising
Are you talking to your customers or at them? Put the "you" in your advertising materials to make your advertising more personal.

43. Ready for PR?
Find out what a public relations pro or firm can do for you and what their purpose is.

44. Start a Newsletter
Keep your company on your customers' minds. A newsletter is an easy to produce tool to reaching your customers and getting repeat business.

45. Starting Your Own Advertising Agency
Can you do it? Of course you can. These tools will help you get started.

46. Stop Putting Off Your Newsletter
Now's the time to kick your newsletter into high gear. Stop putting off your newsletter and get in touch with your customers.

47. Study Current Ads
Want to create your own ads but aren't sure where to start? Study current ads to see what works and what doesn't.

48. Target Your Audience
Who's buying your product or service? Your long-term success hinges on targeting your audience and knowing who they are.

Career Fair Participation Tips:

• Nothing's more important than doing your homework. Don't even think about walking into a career fair unprepared. This means knowing the organizations that you're interested in. There's so much information available at our fingertips that it's simply unacceptable to skip the research process. It doesn't take much effort to check out a corporate website, especially since the pay-off can be quite significant.
• Being well versed in a company's background, environment and mission may very well go a long way in demonstrating enthusiasm to a recruiter. Likewise, knowing nothing about a company and admitting that you have absolutely no idea what your strengths and interests are is a prescription for disaster.
• Looking, speaking and acting professionally help to make a terrific first impression. Something as simple as a smile--even if you're kept waiting longer than you'd like--goes a long way.
• Time spent at a career fair may go down the tubes if you're not prepared to follow-up effectively. Even though proper follow-up procedures usually vary among interviewers and companies, there are a few universally acceptable things to keep in mind.
• If it's a huge, bureaucratic firm you're interested in, the recruiter would probably appreciate a note--not a phone call--within a week. If you are given a business card that includes an e-mail address, it's totally acceptable to thank the interviewer electronically if you'd like. At the end of any interview or even a mini discussion, be sure to ask what the next steps are. Ask if the interviewer minds if you follow up by phone or email and try to establish a time frame in which to do so.
• Keep in mind that all is not lost if you don't land a job. Career fairs also offer great practice in perfecting networking and interviewing skills. Talk to as many people as you can; never underestimate the value of face time with recruiters from leading companies. And, just as importantly, listen to them, too. Pay attention to the questions you're being asked and to the kind of information they're offering. It's impossible to leave without something of value.